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Paragon Towers Hotels and Resorts is a five-star hotel chain concept. The identity was
created to appeal to the corporate traveler looking for relaxing, premium, but affordable accommodations for both work and leisure. The name “paragon” was chosen as it means
“ideal or perfect example of”. The different elements within the mark convey different
aspects of the name as well as the corporate image of the hotel. The column represents
stability; the boxes represent tower windows; and the nautilus shell represents perfection
and relaxation.