Web user-experience design
Strategic branding
Print design
Environmental/ P.O.P design
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With the releases of the Timberland Euro Hiker and Roll-top, AKA provided additional
positioning for their brand as both outdoor utility-footwear and as popular urban
fashion-trend already established with their 6" Wheat shoe. The concepts portray the
shoes' uses as functional, for natural settings, and as fashionable, for urban lifestyle.