Web user-experience design
Strategic branding
Print design
Environmental/ P.O.P design
Logos & trademarks

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Kappa, primarily known as a sports-apparel brand for soccer and skiing in Italy,
sought the expertise of AKA Advertising to position its brand as a high-fashion label
following the current trend of well-established brands like adidas and Puma into
that market. Working with AKA Advertising's art directors, I created this in-store
environment to simulate Kappa's inclusion into Barney's retail space in New York City.