Web user-experience design
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Environmental/ P.O.P design
Logos & trademarks

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The New York Rangers' 2003 "True Blue" Marketing campaign was developed by SME to
appeal to the passionate blue-collar fans which make up the core of its supporters.
This campaign reached across multiple media platforms, from television and radio spots
to merchandising to in-game audio-visuals and to outdoor advertising. I art directed and
designed many facets of the campaign... including writing an original punk rock score for
a 30 second TV-spot.