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The USOC created the Olympic Xcel Program to increase revenue for its 45 National
Governing Bodies, to enhance satisfaction of Olympic Sponsors, and to give 7 million
Olympic hopefuls a sense of belonging to an elite club with benefits. The theme of
this initiative was “celebrating Olympism” -- a concept reminding all that Olympic ideals
are a way of everyday life for those involved in the Olympic Movement. I prefer this
logo direction over the final one chosen by the client. Compare >