NHL Atlanta Thrashers
Secondary "A" logo


Web user-experience design
Strategic branding

Print design
Environmental/ P.O.P design
Logos & trademarks

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The Atlanta Thrashers unveiled their third uniforms during the 2003-2004 NHL season to
coincide with the 5th anniversary of the franchise. The third uniforms feature Atlanta’s
“sky-blue” tertiary color as a primary theme keeping with their 2003 “True Blue” season
marketing campaign. A third logo, focusing on the letter “A”, was developed but not
used -- the client opting for their current “home” logo instead. I created the “A” logo
using the pre-existing “thrasher head”. I also developed the uniform. Check it out >

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