Muddy Waters Brown Ale


Web user-experience design
Strategic branding

Print design
Environmental/ P.O.P design
Logos & trademarks

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This micro-brew concept was developed in a marketing class at LSU. I was assisted
by four other students with the evolution of the name and the over-arching theme.
BCD provided art direction, design, copywriting, and production of the product.
A micro-brew fair was held upon the completion of the assignment, with special
rewards for the best in show. One could say Muddy Waters Brown Ale “swamped”
the competition.

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